Resume
Experience
June 2020 - Present
LEAD DESIGNER & MARKETING STRATEGIST
UBEO Business Services
Austin, Texas
As the lead designer on a team of 7, I am responsible for creating and delivering all visual assets & facilitating approvals/feedback on any design related assets provided by outsourced vendors. Marketing & design strategies include but are not limited to:
-
Marketing email cadence & sequences
-
Email module design & A/B testing
-
Concept to creation of a sales ready website with emphasis on conversion
-
Event coordination & asset creation for 52 branches nationwide
-
Customer facing product demos
-
Increasing brand awareness by creating an updated & cohesive look across all assets; print & digital.
-
Managing the re-brand of all acquired companies’ physical locations and fleet
-
Presenting to large groups ie.) Event kickoff meetings, leading educational webinars, internal asset launches
-
Collaboration & design efforts based on workshops with executive leaders
June 2017 - June 2020
DESIGNER & BRAND STRATEGIST
UBEO Business Services
Austin, Texas
Responsible for creation and delivery of all visual assets with final approval through the Director of Marketing. Maintained brand control both internally and externally with direct communication from the field team on collateral and marketing asset needs. Daily tasks included but not limited to:
-
Website updates & page building
-
Print design & production
-
Social media creative & posting
-
Communication & integration with newly acquired companies
-
Creative concepting, campaign planning & visual asset creation
-
Sales support needs both print & digital
February 2017 - June 2017
DESIGN INTERN
DOCUmation / UBEO Business Services
Austin, Texas
UBEO (formerly DOCUmation) brought me onto the team to assist with the transition from DOCUmation to UBEO. This included a complete overhaul of all printed collateral, digital assets & physical / environmental design. I worked closely with the Director of Marketing to ensure all assets had been transitioned with cohesive branding.
Education
May 2017
Texas State University
Bachelor of Fine Arts
-
Cum Laude
-
Dean’s List (x4)
-
Awarded “Best Design” in the 2017 Smart Cities Hackathon
San Marcos, Texas